"Natural" is a song by American band Imagine Dragons, whose members co-wrote the song with Justin Tranter and their producers Mattman & Robin. It was released by Kidinakorner and Interscope Records on July 17, 2018, serving as the lead single from the band's fourth studio album Origins (2018), as well as the seasonal anthem of the 2018 ESPN College Football. It became their fifth number one song on the US Hot Rock Songs chart.
Rising from the Nevada desert in the late 2000s, rock outfit Imagine Dragons quickly became one of the most popular American bands of the 2010s with their blend of arena rock energy and catchy pop choruses. Winning their first Grammy Award in 2014 for the hit single "Radioactive" from their debut album, Night Visions, Imagine Dragons remained near the top of the charts for much of the 2010s, topping the Billboard 200 with 2015's Smoke + Mirrors. As their percussion-heavy sound shifted more toward radio-friendly, stadium-ready anthems, they secured worldwide favor with 2017's Grammy-nominated Evolve. In 2012, Imagine Dragons hit it big with the Continued Silence EP and their debut long-player, Night Visions, the latter of which debuted at the number two spot on the Billboard 200 and landed the group multiple awards -- it later went double platinum in the U.S., largely on the smash success of the Grammy-winning hit "Radioactive," which became the biggest-ever digital rock track in America. During 2013, two other hits followed: "Demons" in the U.S. and "On Top of the World" elsewhere. The group spent the bulk of 2014 finishing its second album. Co-produced by Alex da Kid, Smoke + Mirrors arrived in February 2015 and debuted at number one, buoyed by the singles "I Bet My Life" and "Shots."
The band toured often between June of 2015 and February of 2016, eventually releasing the concert set Smoke + Mirrors Live, recorded in 2015 at a sold-out Air Canada Centre in Toronto. They took a well-deserved break in 2016, making only a few sporadic forays into the studio to record three songs for soundtracks: "Not Today" for Me Before You, "Sucker for Pain" for Suicide Squad, and "Levitate" for Passengers. Imagine Dragons also recorded songs for their third proper album, releasing the lead single "Believer" in January 2017. The album, entitled Evolve, was released that June. As the name suggested, it saw the band continuing to change, emphasizing EDM-flavored pop and positive attitudes that translated to the hit singles "Whatever It Takes" and "Thunder." In early 2018, the band teamed up with R&B singer Khalid for a mashup of their respective hits "Thunder" and "Young Dumb & Broke." That summer, they released the stand-alone single "Natural.